Fivers for Drivers

This picture was taken last Thursday morning outside a petrol station near Old Street, London. What am I doing? Handing a fiver to a driver, of course. Why? It was part of a stunt to highlight that if Geoff Hoon, minister of transport, stands strong on EU emissions targets, it will save drivers of new cars in 2010 around £160 a year each on petrol and diesel bills. That's £382 million pounds altogether. Blimey.

The fact is, if cars are made to be cleaner, they will not only benefit the environment, but drivers' pockets also. It's a classic case of the economic argument and the environment going hand in hand, rather than, as is often assumed, in opposition.

So there we were, handing out actual fivers to drivers, and asking them to sign a postcard to Hoon, asking him to be a brave boy. The postcards were mocked-up fivers, with Hoon in the Queen's pearls, tiara and sporting her fetching bouffant.

It's funny how suspicious people sometimes are when you try to give them money. Some, however, didn't have too many qualms. Indeed, one guy crashed his van into a bollard in his eagerness to get his mitts on the moolah.

Please do send a card to Hoon - we had lots of them printed!

See: www.wearefutureproof.org.uk